I'm not mrdreamjeans, but I work in theatre, so I will take the liberty of answering. :-)
Previews are a chance for a show to work out the kinks. For touring shows, that means getting used to the new theatre, making sure the show is all ready to go technically. On Bway, it's also a chance for the creators to rework and rewrite parts that may not be working before the critics come in to review it. Preview prices are almost always cheaper -- also a way for us marketing folks to "front load" engagements, i.e. get as many people in as possible during the first few weeks, so that word of mouth starts to spread as early as possible.
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timeasmymeasure
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Date: 2005-08-06 09:09 pm (UTC)Previews are a chance for a show to work out the kinks. For touring shows, that means getting used to the new theatre, making sure the show is all ready to go technically. On Bway, it's also a chance for the creators to rework and rewrite parts that may not be working before the critics come in to review it. Preview prices are almost always cheaper -- also a way for us marketing folks to "front load" engagements, i.e. get as many people in as possible during the first few weeks, so that word of mouth starts to spread as early as possible.